NRT Music is celebrating a remarkable second year of serving independent Christian artists, continuing the momentum that began with the label’s launch on July 26, 2024. The label generated more than 6 million streams across major digital platforms during the past year alone—nearly three times its first-year total—while releasing over 100 new singles, EPs, and albums, welcoming new artists to its growing roster, and seeing multiple releases gain traction on radio and streaming platforms.
In partnership with Syntax Creative, NRT Music continues to provide independent Christian artists with more than distribution. Built as an extension of NewReleaseToday’s 24-year mission of discovering and championing Christian music, the label combines strategic marketing, editorial coverage, playlist promotion, and artist development to help musicians grow sustainable ministries and careers.
Throughout its second year, NRT Music maintained consistent streaming growth, averaging more than half a million streams each month while reaching new monthly highs. Artists across the roster continued building audiences through national promotional campaigns, streaming playlist support, radio promotion, and editorial features. Several releases earned Christian radio chart success while others found new audiences through digital playlists and social media campaigns, demonstrating the growing reach of independent Christian artists.
Listen To NRT Music Official Playlist
Spotify | Apple Music
The label’s diverse roster now features 35 artists representing worship, pop, rock, country, gospel, hip-hop, and singer-songwriter styles, continuing to showcase the depth and diversity of today’s independent Christian music community.
“This past year has been incredibly encouraging because we’ve watched our artists take meaningful steps forward,” says Kevin McNeese, founder of NewReleaseToday and NRT Music. “The numbers are exciting, but what matters most are the stories behind them—artists reaching new listeners, songs finding homes on radio and playlists, and ministries growing through music that points people to Jesus. That’s always been the mission.”
The past year also marked the launch of NRT 3.0, the most significant redesign in NewReleaseToday‘s history. The platform’s new customizable Zones, expanded editorial coverage, enhanced artist pages, playlist integration, and improved discovery tools have created even greater opportunities for NRT Music artists to connect with listeners through one of Christian music’s largest media platforms.
Since launching in July 2024, NRT Music has now generated over 8 million lifetime streams and released more than 250 singles, EPs, and albums. What began as an ambitious vision to better serve independent musicians has grown into a thriving label committed to excellence, transparency, collaboration, and Gospel-centered ministry.
“There’s no shortage of independent artists. The real opportunity is finding the ones with great music, a clear mission and a team willing to do the work,” says Syntax Creative CEO Timothy Trudeau. “Over the past two years, we’ve watched NRT Music do exactly that. We’re thankful for Kevin and his team and excited to have a front-row seat.”
Looking ahead, NRT Music plans to continue strategically expanding its roster, welcoming new artists, artist development, growing its radio and streaming presence, and creating new partnerships that help independent Christian artists thrive.
To learn more about NRT Music and discover its growing roster of artists, visit www.NRTMusic.com.
