Nashville, TN – Sept. 24, 2025 – Syntax Creative and NRT Music is excited to announce a new distribution partnership that will bring its growing catalog of music directly into public library systems nationwide through Hoopla Digital. Starting this month, anyone with a library card can stream NRT Music titles for free on Hoopla, opening the door for more people to discover and enjoy music from NRT Music’s diverse roster of artists.
Since launching in July of 2024, NRT Music has expanded rapidly with 28 artists signed to its roster representing Contemporary, Worship, Pop, Rock, Rap, Bluegrass, and Gospel. In its first year, the mostly young roster saw 2.1 million streams across Spotify, Apple Music, and Amazon, and monthly streams grew 20% from July to August 2025. With that momentum, NRT Music is positioned for explosive growth as it enters its second year of operation.
“This is a major win for our artists,” said Kevin McNeese, President of NRT Music. “Hoopla provides a unique gateway for discovery—whether it’s a student, a parent, or a library patron exploring something new. With nothing more than a library card, entire communities can now encounter the music and messages of hope our artists are creating.”
The partnership with Hoopla makes NRT Music’s catalog available alongside eBooks, comics, films, and more, expanding the reach of Christian music into everyday community spaces. By connecting with audiences where they already are, NRT Music artists gain exposure to listeners who may not have discovered them through traditional streaming platforms.
“This partnership reflects our commitment to ensuring NRT Music artists are heard wherever people engage with culture,” McNeese added. “It’s about meeting listeners in unexpected places and creating new opportunities for music that uplifts, inspires, and points people to faith.”
With this expansion to Hoopla, NRT Music continues to grow its presence across both commercial platforms and specialty outlets—amplifying the voices of independent Christian artists to reach listeners worldwide.
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Syntax Creative—a Spotify Platinum Preferred Provider—is a fiercely independent digital distributor and marketing agency. The company represents the exclusive worldwide rights to more than 150 record labels across a broad range of genres, from church choirs to hip-hop collectives, bluegrass legends to children’s music. Its client roster includes names like Crossroads Label Group, Central South Distribution, Rebel Records, Elevation Church, Mountain Fever Records, Rapzilla, Pinecastle Records, and NRT Music. Syntax Creative exists to build legacy—not chase trends. For more information, visit https://syntaxcreative.com.
Hoopla Digital—is on a mission to serve public libraries and their patrons, as the only all-in-one app that provides online and mobile access to millions of eBooks, audiobooks, comics and manga, music, movies, TV, and more with BingePass. Available in 115 world languages, content on Hoopla is available for free with a valid library card. Hoopla is the pioneer of the pay per use model that allows library patrons to borrow content immediately, no waits or holds required. Headquartered in Holland, Ohio, Hoopla is a service of Midwest Tape, a trusted partner to public libraries for over 30 years. For more information or to download the Hoopla app, visit hoopladigital.com.
